We’re used to thinking about brands in relationship to companies and products – like Nike, Apple or McDonald’s. But nowadays, individuals are winning big by branding themselves. An easy way to define personal branding is educating people (your target employers or customers) about the unique value you have to offer them.
What might surprise you is that you already have a brand. Your brand is essentially your reputation – the beliefs or opinions that are generally held about someone. And if you’re not particularly pleased with it, the good news is that you can create and manage (NOT MANIPULATE) your personal brand for your own benefit.
Why should you build a personal brand?
Personal brands help establish credibility, increase your online influence, secure work and grow your career, generate sales, attract potential partnership conversations, attract employment opportunities and expand your professional network (Mikesaunders.com, 2018). Building a personal brand will help set you on a path for personal development, it challenges you to improve and to have a clear vision of success. A personal brand will help you find focus and drive your ability to take steps to achieve your goals. (Mikesaunders.com, 2018).
Social media has been amazingly effective for personal branding. If you aspire to grow your influence, impact and event monetize it, personal branding is foundation for success.
Case in point: Gary Vaynerchuck
Not only did Gary leverage content creation and social media for his personal brand, but it was the seed which would become the pillar to his organisation that services brands with an ever-expanding variety of offerings.
Want to learn how to create a personal brand online?
Join me for a series of free sessions on Facebook Live as I share some of the tips I’ve successfully implemented to create a personal brand that helps me grow my influence, impact and income online.