26Jun 2019 by Wangari Mwaniki
Behind the scenes – Business & Lifestyle Review

Behind the scenes – Business & Lifestyle Review

Lifestyle
Welcome to my Business & Lifestyle Review for 2019. Each half/quarter I'm going to write a review on how I did when it came to achieving the previous quarterly goals both in business and my personal life. It's a good way for me to track my progress, stay accountable and be as transparent as possible about what it takes to be a lifestyle entrepreneur. I also want to lead by example by showing you what's working for me, and what's not – both in business and when it comes to my lifestyle. In each quarterly report I'll cover the following topics: Did I hit my goals?Lessons learned during this quarterRevenue/expensesPlans for next periodAOB Inspiration for doing this review comes from Navid Moazzez Goals (Jan - Jun) Academia: Complete my thesis…
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26Jun 2019 by Wangari Mwaniki
Create content that connects and collects

Create content that connects and collects

Content Marketing
Once you understand the core value of your personal brand, you can then leverage content marketing to promote your brand. Content marketing is the consistent, strategic creation and sharing of relevant and valuable content that builds interest and engagement around your brand. Content refers to the information you share in various formats: blogs, social media posts, videos, podcasts, eBooks, infographics, webinars, and other material that you publish to represent yourself and your personal brand. Increased competition for attention online and decreasing effectiveness of ads has changed how people consume content online. Content marketing now plays a crucial role in meeting growing expectations of perceived value by consumers. As a result, content marketing is now highly effective when it comes to: Increasing authorityPromoting likeability and trustBuilding influenceGenerating leads and conversions 3…
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26Jun 2019 by Wangari Mwaniki
Pathway to profit (a.k.a. your business funnel)

Pathway to profit (a.k.a. your business funnel)

BYOB - Build Your Own Brand/Business, Content Marketing
A funnel is a tool that helps you visualize your customer journey; the path a prospect takes as they become familiar with your brand or business, from introduction to conversion and beyond. Your ultimate goal with a funnel is to encourage your audience down the path from awareness, to engagement, to consideration and eventual purchase, loyalty and advocacy – and profit for you. The Process Branding is about who you are and how you you make others feel about what you have to offer. It’s a reflection of your interests and values that create a perception of what you’re about to your audience. Branding is an opportunity for others to know you and decide if there’s an alignment between what they want and what you have to offer. Marketing is…
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26Jun 2019 by Wangari Mwaniki
Business basics for service-based solopreneurs

Business basics for service-based solopreneurs

BYOB - Build Your Own Brand/Business, Content Marketing, Mindset, Personal Branding, Top posts
Building a business online is hard work . I figure I’d get that out of the way before I get into the more palatable part of this post. It would be presumptuous to think that the road to success is easy and streamlined. Unfortunately, great ideas and the passion to execute them are not enough to ensure victory. So here are some steps I’m taking to keep me on track for a much higher chance of success. Clarity is King According to Fortune Magazine, the single biggest reason most businesses fail is because they created products nobody wanted. To be successful, the key is to identify a problem and then find a way to solve it. A market that’s looking for a solution, and not finding any results, will be…
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26Jun 2019 by Wangari Mwaniki
The power of a personal brand

The power of a personal brand

Personal Branding, Top posts
People often think about brands in relationship to companies and products - like Nike, Apple or McDonald’s. But nowadays, individuals are winning big by branding themselves. What might surprise you is that you already have a brand. Your brand is essentially your reputation; beliefs or opinions that are generally held about someone. And if you're not particularly pleased with it, the good news is that you can create and manage (NOT MANIPULATE) your personal brand for your own benefit. Your personal brand has the power to influence how people perceive you and the decisions they make about how they will interact with you. Why should you build a personal brand? Personal brands help establish credibility, increase your online influence, secure work and grow your career, generate sales, attract potential partnership…
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26Jun 2019 by Wangari Mwaniki
Swimming in a c of success

Swimming in a c of success

Mindset
While success looks different to everyone, it starts with your mindset. That means making room for your miracles because sometimes the biggest of goals require only the simplest of steps. This is how I do it (sing it like Montell Jordan): 1. Clarity – Decide what you want and why it’s important. 2. Confidence – Belief determines behavior so calibrate the right mindset for success. 3. Commitment – To a process with proper planning and daily action. 4. Capability – Leverage the power of habit to build momentum. 5. Consistency – Repetition is the mother of all learning and eventual mastery. 6. Communication – Talk to people, tell your story and ask for help. 7. Credibility – We are what we repeatedly do. Excellence, then, is not an act, but…
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26Jun 2019 by Wangari Mwaniki
If I have seen further it is by standing on the shoulders of giants. —Sir Isaac Newton. #THANKYOU

If I have seen further it is by standing on the shoulders of giants. —Sir Isaac Newton. #THANKYOU

Mindset
No one is fully formed without any influence from the world – the things and people we love or otherwise. I for one am forever grateful for the love and support from my family and close friends and the ability and opportunity to pursue my passion. This new journey has been inspired by many mentors; directly and some through their work. Regardless, their influence has had a positive impact on my decisions, as my ideas and actions were built on the lessons I have learnt from them. And for that, I would like to say THANK YOU…. ...for awesome books that taught me about personal power. Acts of Faith - Living a life of faithReturn to love - As we are liberated from our own fear, our presence automatically liberates…
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