Pathway to profit (a.k.a. your business funnel)
A funnel is a tool that helps you visualize your customer journey; the path a prospect takes as they become familiar with your brand or business, from introduction to conversion and beyond. Your ultimate goal with a funnel is to encourage your audience down the path from awareness, to engagement, to consideration and eventual purchase, loyalty and advocacy – and profit for you. The Process Branding is about who you are and how you you make others feel about what you have to offer. It’s a reflection of your interests and values that create a perception of what you’re about to your audience. Branding is an opportunity for others to know you and decide if there’s an alignment between what they want and what you have to offer. Marketing is…
