26Jun 2019 by Wangari Mwaniki
Create content that connects and collects

Create content that connects and collects

Content Marketing
Once you understand the core value of your personal brand, you can then leverage content marketing to promote your brand. Content marketing is the consistent, strategic creation and sharing of relevant and valuable content that builds interest and engagement around your brand. Content refers to the information you share in various formats: blogs, social media posts, videos, podcasts, eBooks, infographics, webinars, and other material that you publish to represent yourself and your personal brand. Increased competition for attention online and decreasing effectiveness of ads has changed how people consume content online. Content marketing now plays a crucial role in meeting growing expectations of perceived value by consumers. As a result, content marketing is now highly effective when it comes to: Increasing authorityPromoting likeability and trustBuilding influenceGenerating leads and conversions 3…
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26Jun 2019 by Wangari Mwaniki
Pathway to profit (a.k.a. your business funnel)

Pathway to profit (a.k.a. your business funnel)

BYOB - Build Your Own Brand/Business, Content Marketing
A funnel is a tool that helps you visualize your customer journey; the path a prospect takes as they become familiar with your brand or business, from introduction to conversion and beyond. Your ultimate goal with a funnel is to encourage your audience down the path from awareness, to engagement, to consideration and eventual purchase, loyalty and advocacy – and profit for you. The Process Branding is about who you are and how you you make others feel about what you have to offer. It’s a reflection of your interests and values that create a perception of what you’re about to your audience. Branding is an opportunity for others to know you and decide if there’s an alignment between what they want and what you have to offer. Marketing is…
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26Jun 2019 by Wangari Mwaniki
Business basics for service-based solopreneurs

Business basics for service-based solopreneurs

BYOB - Build Your Own Brand/Business, Content Marketing, Mindset, Personal Branding, Top posts
Building a business online is hard work . I figure I’d get that out of the way before I get into the more palatable part of this post. It would be presumptuous to think that the road to success is easy and streamlined. Unfortunately, great ideas and the passion to execute them are not enough to ensure victory. So here are some steps I’m taking to keep me on track for a much higher chance of success. Clarity is King According to Fortune Magazine, the single biggest reason most businesses fail is because they created products nobody wanted. To be successful, the key is to identify a problem and then find a way to solve it. A market that’s looking for a solution, and not finding any results, will be…
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