26Jun 2019 by Wangari Mwaniki
Business basics for service-based solopreneurs

Business basics for service-based solopreneurs

BYOB - Build Your Own Brand/Business, Content Marketing, Mindset, Personal Branding, Top posts
Building a business online is hard work . I figure I’d get that out of the way before I get into the more palatable part of this post. It would be presumptuous to think that the road to success is easy and streamlined. Unfortunately, great ideas and the passion to execute them are not enough to ensure victory. So here are some steps I’m taking to keep me on track for a much higher chance of success. Clarity is King According to Fortune Magazine, the single biggest reason most businesses fail is because they created products nobody wanted. To be successful, the key is to identify a problem and then find a way to solve it. A market that’s looking for a solution, and not finding any results, will be…
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26Jun 2019 by Wangari Mwaniki
The power of a personal brand

The power of a personal brand

Personal Branding, Top posts
People often think about brands in relationship to companies and products - like Nike, Apple or McDonald’s. But nowadays, individuals are winning big by branding themselves. What might surprise you is that you already have a brand. Your brand is essentially your reputation; beliefs or opinions that are generally held about someone. And if you're not particularly pleased with it, the good news is that you can create and manage (NOT MANIPULATE) your personal brand for your own benefit. Your personal brand has the power to influence how people perceive you and the decisions they make about how they will interact with you. Why should you build a personal brand? Personal brands help establish credibility, increase your online influence, secure work and grow your career, generate sales, attract potential partnership…
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